Privacy Policy

1723 Ventures LLC, a Texas limited liability company, doing business as The Mackenzie Club ("we," "us," "our," or the "Club"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you become a member, use our facilities, or interact with us.

By becoming a member, using our services, or providing information to us, you consent to the practices described in this Privacy Policy.

1. Information We Collect

1.1 Information You Provide

We collect information you voluntarily provide, including:

• Contact Information: Name, address, email, phone number
• Account Information: Date of birth, membership category, member ID
• Payment Information: Credit card numbers, bank account information, billing address (collected and processed through secure third-party payment processors)
• Professional Information: Occupation, employer, professional affiliations
• Emergency Contact Information: Name and phone number of designated emergency contacts
• Health Information: Medical conditions, allergies, physical limitations disclosed for safety purposes (wellness waivers, personal training, dietary accommodations)
• Golf Information: Handicap index, club memberships, equipment preferences

1.2 Information Collected Automatically

We automatically collect certain information when you use our facilities and services:

• Access Data: Entry/exit times, access credential usage, facility usage patterns
• Reservation Data: Simulator bookings, dining reservations, service appointments
• Transaction Data: Purchase history, dining preferences, spending patterns
• Security Footage: Video recordings from security cameras in common areas (not in locker rooms or restrooms)
• Device and Technical Data: IP address, device type, browser type when using our website or app

1.3 Golf Performance Data

Our TrackMan simulators and PuttView technology collect detailed golf performance data, including:

• Ball speed, launch angle, spin rate, carry distance, and club path
• Putting stroke data, break analysis, and putting performance metrics
• Session history, scores, and performance trends over time
• Video recordings of swings and strokes (if you opt in)

1.4 Fitness and Wellness Data

If you use personal training services, we may collect fitness assessments, workout logs, progress measurements, and related wellness data to support your training program.

2. How We Use Your Information

We use your information for the following purposes:

2.1 Membership and Services

• Processing membership applications and managing your account
• Processing payments, billing, and collecting amounts owed
• Managing reservations and scheduling
• Providing personalized services and recommendations
• Contacting you about your membership, reservations, and account

2.2 Club Operations

• Managing facility access and security
• Maintaining equipment and facilities
• Analyzing usage patterns to improve services and operations
• Managing staff and contractor relationships
• Enforcing Club rules and policies

2.3 Marketing and Communications

• Sending newsletters, event announcements, and Club updates
• Promoting Club services, events, and special offers
• Conducting member surveys and research
• Creating marketing materials (with your consent where required)

2.4 Performance Enhancement

• Providing golf performance analysis and improvement recommendations
• Supporting club fitting and equipment selection
• Facilitating instruction and coaching services
• Tracking fitness progress and training effectiveness

2.5 Analytics and Improvement

• Understanding member preferences and behaviors
• Developing new services and features
• Improving our technology and systems
• Generating aggregated, de-identified insights and benchmarks

2.6 Legal and Safety

• Complying with legal obligations
• Protecting the safety of members, guests, and staff
• Preventing fraud and unauthorized access
• Responding to legal requests and enforcing our agreements

3. Information Sharing

We may share your information in the following circumstances:

3.1 Service Providers

We share information with third-party service providers who perform services on our behalf, including payment processors, email service providers, booking system providers, technology vendors (including TrackMan and PuttView), marketing platforms, and IT support. These providers are contractually obligated to protect your information and use it only for the services they provide to us.

3.2 Business Partners

We may share information with golf equipment manufacturers, instructors, and other partners to facilitate services you request (e.g., club fitting orders, lesson bookings). We may also share aggregated, de-identified data with partners for research, benchmarking, and industry analysis.

3.3 Legal Requirements

We may disclose information when required by law, in response to legal process, to protect our rights, to investigate fraud or security issues, or to protect the safety of any person.

3.4 Business Transfers

If the Club is sold, merged, or transfers substantially all of its assets, member information may be transferred as part of that transaction.

3.5 With Your Consent

We may share your information in other circumstances with your consent.

4. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of sensitive data, secure access controls, employee training, and regular security assessments. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

5. Data Retention

We retain your personal information for as long as you maintain membership and for a reasonable period thereafter for legal, accounting, and business purposes. Golf performance data and fitness data may be retained indefinitely unless you request deletion. Security footage is retained for 30-90 days unless preserved for investigation purposes. Transaction records are retained as required by tax and accounting regulations.

6. Your Rights and Choices

6.1 Access and Correction

You may access and update your contact information, preferences, and account details through the member portal or by contacting us. You may request a copy of the personal information we hold about you.

6.2 Marketing Communications

You may opt out of promotional emails by clicking the "unsubscribe" link in any marketing email or by contacting us. You may not opt out of transactional communications related to your membership (billing, reservations, policy updates).

6.3 Performance Data

You may request a copy of your golf performance data or fitness data. You may request deletion of this data, though this may limit our ability to provide personalized services.

6.4 Texas Data Privacy Rights

Under the Texas Data Privacy and Security Act (TDPSA), Texas residents have certain rights regarding their personal data, including the right to confirm whether we are processing your data, access your data, correct inaccuracies, delete your data (subject to certain exceptions), and obtain a portable copy of your data. To exercise these rights, please contact us using the information below. We will respond to verified requests within the timeframes required by law.

6.5 Additional Privacy Rights

Opt-Out Rights: You have the right to opt out of (1) the sale of your personal data (we do not currently sell personal data); (2) targeted advertising; and (3) profiling in furtherance of decisions that produce legal or similarly significant effects. To exercise these rights, contact privacy@mackenzieclub.com.

Appeal Process: If we deny your data rights request, you may appeal by contacting us. We will respond to appeals within 60 days.

Sensitive Data: We collect sensitive personal data, including health information you provide in waivers and fitness assessments. We process this data only with your consent, which you provide by signing applicable waivers and agreements.

7. Children's Privacy

Membership is available only to individuals 21 years of age or older. We do not knowingly collect personal information from children under 13. If a minor uses Club facilities as a guest, the sponsoring adult is responsible for any information provided.

8. Third-Party Links and Services

Our website, app, or communications may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party services you access.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website and, where appropriate, by email. Your continued membership or use of services after such notice constitutes acceptance of the updated policy.

10. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us: